UX DESIGNER & CREATIVE LEAD
About Me
I am a passionate User Experience (UX) Designer with a strong foundation in creative leadership and project management. My journey has been defined by a commitment to crafting intuitive and impactful digital experiences that resonate with users.
With a background in graphic design and web development, I specialize in transforming complex ideas into user-friendly designs. My proficiency with tools such as the Adobe Suite, Figma, and WordPress enables me to seamlessly blend aesthetics with functionality.
I thrive on understanding user needs through comprehensive research, developing wireframes and prototypes, and conducting usability testing to ensure optimal engagement. Whether leading a team of volunteers or collaborating with stakeholders, my focus remains on delivering solutions that are both innovative and user-centric.
Key Skills:
User Research & Analysis: Conducting surveys, interviews, and usability studies to gather actionable insights.
Wireframing & Prototyping: Developing interactive prototypes to visualize design concepts and user flows.
Usability Testing: Implementing testing protocols to refine designs based on user feedback.
Interaction Design: Creating engaging interfaces that enhance user satisfaction and accessibility.
GRAPHIC DESIGN
I specialize in creating visually striking and purpose-driven designs that resonate with diverse audiences. From event branding to marketing materials, my work blends creativity with clarity to communicate messages effectively. I have designed for youth seminars, church events, community outreach programs, and corporate campaigns, tailoring each piece to its unique audience. My portfolio showcases expertise in crafting compelling visuals that inspire action, from dynamic concert flyers to professional real estate promotions. With a focus on storytelling through design, I deliver graphics that not only captivate but also connect.
WEB DESIGN
The Potters House Waltham Forest (www.pottershouse.co.uk)
I designed and developed this website to serve as the digital home of The Potters House Waltham Forest. It captures the dynamic and welcoming spirit of the church while providing visitors with easy access to event details, live streaming services, and community outreach information. The design is user-focused, visually compelling, and optimized for both desktop and mobile, ensuring visitors can seamlessly engage with the church’s message and activities.
Beyond Sport (www.beyondsport.org.uk)
This website was crafted to reflect the energy and mission of Beyond Sport: inspiring character development and personal growth through football. The site showcases their impactful tournaments and community events, encouraging participation and support. The design emphasizes inclusivity and accessibility while delivering a professional and engaging experience, reflecting the organization’s commitment to unlocking potential both on and off the field.
VIDEOGRAPHY & PHOTOGRAPHY
Key Contributions:
Designed the visual narrative to evoke emotional engagement.
Filmed key moments, ensuring dynamic angles and quality visuals that reflect the event's energy.
Led post-production, including editing and color grading, to deliver a polished final piece.
Collaborated with stakeholders to align the project with the broader goals of the organization.
Key Contributions:
Directed a team of videographers, sound engineers, and production staff to deliver a professional livestream.
Designed the visual and technical framework for the livestream, including camera setups and transitions.
Coordinated real-time troubleshooting to ensure uninterrupted streaming.
Managed post-production edits for on-demand viewing, enhancing accessibility for a wider audience.
DATA ANALYTICS
Role: Business Analyst
I developed and maintained dynamic Power BI dashboards to provide actionable insights and enhance decision-making processes. These dashboards were designed to track key metrics, visualize trends, and support strategic planning across various business units.
Key Contributions:
Dashboard Design: Created visually engaging and intuitive dashboards that summarized complex data into clear, actionable insights for stakeholders.
Data Integration: Consolidated data from multiple sources, ensuring accuracy and relevance in reporting.
Performance Metrics: Monitored and reported on key business metrics such as partner qualifications, program completions, and regional performance.
Advanced Visualizations: Employed advanced Power BI tools, including DAX calculations, custom visualizations, and filters, to deliver tailored reports.
Stakeholder Collaboration: Worked closely with cross-functional teams to gather requirements and align dashboards with organizational goals.
Impact:
These dashboards empowered leadership teams to make data-driven decisions, identify areas for improvement, and optimize business processes effectively.
Creative & Design Skills
-
Branding (logos, typography, color palettes)
Marketing collateral (flyers, posters, event boards)
Social media content creation
Conceptual designs with strong visual themes
-
Event videography and photography
Video editing for promotional and documentary content
Storyboarding and creative direction
-
Website layout design
Wireframing and process mapping
Experience with platforms like Squarespace and WordPress
-
Photoshop (image editing, layouts)
Illustrator (vector graphics, branding)
Premiere Pro (video editing)
After Effects (motion graphics)
Project Management Skills
-
Leading and mentoring a team of 30+ volunteers
Fostering collaboration across creative, technical, and operational teams
-
Planning, organizing, and managing events with 300–2,000 attendees
Overseeing budgets, logistics, and event-day operations
-
Collaborating with internal and external stakeholders for projects
Clear communication and delivery of project requirements
-
Developing workflows for website designs and marketing projects
Managing complex projects like conference booking websites
-
PRINCE2 Foundation
Scrum Master Certification
Marketing & Communication Skills
-
Creating consistent, engaging content across platforms
Aligning messaging with branding strategies
-
Drafting clear, engaging, and actionable email campaigns
-
Rolling out new branding initiatives across global branches
Maintaining consistent messaging and design across materials
Technical Skills
-
Proficient in Excel (pivot tables, data manipulation)
Experience with Power BI (dashboards, trend analysis)
Basic programming knowledge in Python, SQL, and DAX
-
Squarespace and WordPress for web design and maintenance
Familiarity with Figma for UI/UX wireframing
Other Key Strengths
-
Budget allocation and purchasing for events
Efficient logistics coordination
-
Relationship building with stakeholders and team members
Effective communication and motivational leadership
