UX DESIGNER & CREATIVE LEAD
About Me
I am a passionate User Experience (UX) Designer with a strong foundation in creative leadership and project management. My journey has been defined by a commitment to crafting intuitive and impactful digital experiences that resonate with users.
With a background in graphic design and web development, I specialize in transforming complex ideas into user-friendly designs. My proficiency with tools such as the Adobe Suite, Figma, and WordPress enables me to seamlessly blend aesthetics with functionality.
I combine creative and technical leadership with hands-on expertise in domain and hosting management, Google Workspace administration, and SEO & analytics to support organisations from inception to launch and beyond.
Key Skills:
User Research & Analysis: Conducting surveys, interviews, and usability studies to gather actionable insights.
Wireframing & Prototyping: Developing interactive prototypes to visualize design concepts and user flows.
Domain & Hosting Platforms: IONOS, Squarespace, WordPress
Google Workspace Admin
SEO & Analytics Tools: Google Analytics, Search Console
UX CASE STUDIES
TECHNICAL & WEB EXPERTISE
I specialise in building and maintaining reliable digital infrastructure for organisations. Beyond design, I have hands-on experience with:
Domain & Hosting Management: Purchasing and configuring domains (IONOS, Squarespace, WordPress), managing DNS, SSL, and migrations.
Google Workspace Administration: Setting up professional emails, managing users, permissions, and shared drives for teams.
SEO & Analytics: Implementing SEO best practices (metadata, sitemaps, keywords), and tracking performance with Google Analytics/Search Console.
Client Support & Training: Providing ongoing technical support and training to teams, ensuring smooth adoption of tools and platforms.
This combination of technical skills and creative design allows me to deliver not only visually striking work, but also robust digital solutions that are discoverable, scalable, and easy for teams to use.
DATA ANALYTICS
Role: Business Analyst
I developed and maintained dynamic Power BI dashboards to provide actionable insights and enhance decision-making processes. These dashboards were designed to track key metrics, visualize trends, and support strategic planning across various business units.
Key Contributions:
Dashboard Design: Created visually engaging and intuitive dashboards that summarized complex data into clear, actionable insights for stakeholders.
Data Integration: Consolidated data from multiple sources, ensuring accuracy and relevance in reporting.
Performance Metrics: Monitored and reported on key business metrics such as partner qualifications, program completions, and regional performance.
Advanced Visualizations: Employed advanced Power BI tools, including DAX calculations, custom visualizations, and filters, to deliver tailored reports.
Stakeholder Collaboration: Worked closely with cross-functional teams to gather requirements and align dashboards with organizational goals.
Impact:
These dashboards empowered leadership teams to make data-driven decisions, identify areas for improvement, and optimize business processes effectively.
